Cookie Policy

Google Analytics (GA4)

We use Google Analytics to analyze our website's traffic and understand how users interact with it. This service helps us improve the user experience and optimize our content. Google Analytics uses the following cookies:

• _ga: Distinguishes unique users by assigning a randomly generated number as a client identifier. It lasts 2 years.
• _ga_*: Used to maintain session state. It lasts 2 years.
• _gid: Distinguishes users. It lasts 24 hours.
• _gat: Used to limit request rate. It lasts 1 minute.

GDPR Compliance: Google Analytics (GA4) has IP anonymization enabled by default. It is only activated after obtaining your explicit consent. You can check Google's privacy policy .

Hotjar

We use Hotjar to analyze user behavior on our website through heatmaps, session recordings, and surveys. This lets us better understand our visitors' needs and improve the user experience. Hotjar uses the following cookies and storage:

• _hjSessionUser_*: Set when a user first accesses a page. Persists a unique Hotjar user ID. It lasts 1 year.
• _hjSession_*: Holds data for the current session. Ensures subsequent requests are attributed to the same session. It lasts 30 minutes.
• _hjAbsoluteSessionInProgress: Used to detect a user's first page view session. It lasts 30 minutes.
• _hjIncludedInSessionSample_*: Set to determine whether a user is included in the data sampling defined by the daily session limit.
• _hjHasCachedUserAttributes: Indicates whether user attributes are cached (in localStorage).

GDPR Compliance: Hotjar is ISO 27001, 27701, 27017, and 27018 certified. Data is stored in the EU (Ireland). IP addresses are automatically removed within 30 days. Hotjar respects your browser's "Do Not Track" setting and automatically suppresses keystrokes on sensitive data. It is only activated after obtaining your explicit consent. You can check Hotjar's privacy policy .

Meta Pixel (Facebook and Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising campaigns and to create custom audiences. This service uses the following cookies:

• _fbp: Identifies browsers in order to provide advertising and site analytics services. It lasts 3 months.
• _fbc: Stores information about the last click when a user arrives at the store from a Meta ad. It lasts 3 months.
• fr: Facebook advertising cookie used to show relevant ads. It lasts 90 days.

GDPR Compliance: Meta complies with the EU-U.S. Data Privacy Framework. Data may be transferred to the U.S. It is only activated after obtaining your explicit consent. You can manage your ad preferences in your Facebook account. You can check Meta's privacy policy and Facebook's cookie policy .

Google Ads

We use Google Ads to show ads to potential customers. This service uses cookies to measure ad performance and personalize advertising. Some of the cookies it may set include:

• _gcl_au: Used to measure the effectiveness of ads and conversions. It lasts 90 days.
• IDE: Used by Google DoubleClick to record and report a user's actions on the website after viewing or clicking on one of the advertiser's ads, for the purpose of measuring ad effectiveness and presenting targeted ads to the user. It lasts 1 year in Europe and 2 years elsewhere.
• test_cookie: Used to check whether the user's browser supports cookies. It lasts 15 minutes.

Live Chat

Our live chat service may use session cookies to keep the conversation active while the user browses the site. These cookies are temporary and are deleted when the browser is closed.